What the $100 buys
| Included | What it means |
|---|---|
| One 30-second video slot | Your MP4 or MOV rotates in front of players earning contest entries. Longer files are rejected at upload. |
| A tagged destination link | Taps go to your URL carrying a per-slot tag, so click-throughs are attributable on your side too. |
| The desktop analytics app | Free Windows app: plays, verified full watches, skips, clicks, CTR, completion rate, tickets granted, plus hourly and audience views. |
| A place in the ranking | Every advertiser pays the same, so rotation weighting is earned by response, not budget. |
| Your brand card | Logo and name shown against your slot and on the in-app advertiser leaderboard. |
The audience is opt-in by construction: nobody is shown your ad by ambush. Players choose to watch a video because finishing one earns them an entry into that contest's cash prize draw — and half of the ad revenue is what funds that prize pool.
How $100 flat compares to the big platforms
The honest comparison is not "we are cheaper per impression" — nobody can promise that. It is that the buying model is different. The large platforms sell you into a live auction with a budget that must keep being fed. B2See sells a fixed thing at a fixed price.
Scroll sideways for all platforms
| B2See ad slot | Meta (Facebook / Instagram) | TikTok Ads Manager | YouTube (Google Ads) | |
|---|---|---|---|---|
| Buying model | Flat fee per slot | Real-time auction, priced per impression or action | Real-time auction, priced per impression or action | Auction, bid per view (CPV) or per thousand impressions |
| Practical minimum to start | $100, once | Low daily floors — typically a few dollars a day as of 2026 — but meaningful data needs sustained spend | Reported campaign and ad-group daily minimums, commonly cited around $50 and $20 respectively as of 2026 | No published account minimum for self-serve; you commit to a daily budget instead |
| Daily budget required? | No — there is no budget field | Yes — daily or lifetime budget is mandatory | Yes — set at campaign and ad-group level | Yes — daily budget per campaign |
| Contract or agency needed? | No — self-serve, no term | Not for self-serve; managed and reserved buys go through sales | Not for self-serve; managed buys go through sales | Not for self-serve; reserved YouTube inventory is sold through a rep with far larger commitments |
| Can the price move on you? | No — $100 is the price and the ceiling | Yes — effective cost is set by auction competition | Yes — effective cost is set by auction competition | Yes — effective cost is set by auction competition |
| Where the money goes | Half of ad revenue is locked into the player cash prize pool | Platform revenue | Platform revenue | Platform revenue, shared with creators |
About those competitor figures: they describe the buying structure as commonly reported as of 2026, and they are approximate, not quotes. Meta, TikTok and Google set and change their own minimums, and those minimums vary by country, currency, objective and account. Check each platform's current documentation before treating any number here as exact. B2See's $100 is the only figure on this page we control and can state flatly.
What the $100 does not include
A pricing page that only lists what you get is a sales page. Here is the other half.
- No creative production. You bring a finished video — MP4 or MOV, 30 seconds or less. We do not shoot, edit or write it, and there is no creative service to buy.
- No guaranteed impressions, views, clicks or outcomes. $100 buys the slot in the rotation. How many plays and completions it collects depends on how many players are active and how they respond — which is exactly what the analytics app reports back to you, honestly, including zeroes.
- No purchased audience segment. There is no demographic or geographic targeting to buy. You reach the app's players, and the app reports back who actually watched. Treat it as measured attention, not a targeted buy.
- Surveys are separate. Custom surveys to players are their own line item, billed in packs of completed responses (see below).
- Desktop app or browser. The B2See console is a free Windows desktop app, or you can run it in any browser at luckincorporated.com/app — same account either way. A dedicated macOS app is not yet available. The console is where you buy, upload and measure.
- One slot per account, per contest. $100 is per slot for one contest. It is not a subscription; if you want the next contest's slot reserved automatically, that is an optional auto-renew setting you turn on yourself.
Custom surveys, priced separately
Besides video slots, B2See lets you put a custom survey in front of players. It is bought in completion packs rather than by slot, because what you are paying for is answers.
Scroll sideways for full details
| Item | Price | Notes |
|---|---|---|
| Ad slot | $100 flat | One 30-second video slot, one contest, one per account |
| Survey completions | $20 per 100 | $0.20 per completed response; current in-app price, shown before you buy |
| UGC campaign (Impressions) | You set the budget $800 minimum | Creators paid on organic views up to a per-video ceiling you choose ($400 floor); unspent budget refunded in full |
Each survey is 10 questions with 4 options each. Hidden logic traps are mixed into every session to filter bots and click-through answers, so a pack does not return 100 identical-looking rows of garbage — invalid sessions are re-served free instead of being charged to your balance. That is a deliberate trade: fewer responses per pack, but responses you can act on.
UGC campaigns: the price is your budget
A UGC campaign has no row of fixed numbers to publish, because you set the price. A UGC campaign on the Impressions exchange is defined by two figures you choose: the total budget — the absolute most the campaign can ever cost — and the most any single video may earn. Creators post videos about your business to their own channels and are paid from that budget on the organic views their videos earn, settled 14 days after posting.
There is no platform fee, no subscription and no agency margin, and unspent budget is refunded in full — the budget is a ceiling, not a bill. The one floor is the entry point: the per-video ceiling starts at $400 and a campaign’s budget starts at $800, so the smallest campaign is $800. The full terms, including the checks a submission must survive before it costs you anything, are on commissioning UGC creators.
Why the slots are genuinely limited
"Limited slots" on most sites means a countdown timer. Here it means arithmetic: one purchasable slot per 200 players. Advertiser slots open at the 200-player mark and scale with the player base — 400 players is 2 slots, 600 is 3 — and a contest’s count is fixed when that contest opens. Players who join while it is running open supply for the next one.
That cap exists to protect the thing you are buying. If every slot were for sale, each player would be shown a wall of ads and the rotation would be worth nothing to anyone in it. Capping supply against the audience keeps each slot's share of attention meaningful, and one-slot-per-account stops any single advertiser owning the rotation.
Unsold slots are not left empty: they run Luck Incorporated's own house ads, and house units are displaced one at a time as advertisers buy in. We say that plainly because you would work it out anyway — the operator is also the fallback advertiser.
How the charge actually works
- Download the free Windows app and create your advertiser account.
- Upload your video — MP4 or MOV, 30 seconds or less — and set the destination link taps should go to.
- Save a card. Payment is handled by Stripe; the same saved method covers slots and survey packs.
- Reserve the slot. Availability is checked before your card is charged, so you are never charged for a slot that is not there. The price is set on our server — the app cannot submit a different one.
- Watch it run. The analytics app updates as plays, completions and clicks come in.
If a slot somehow cannot be claimed after a charge succeeds, the charge is refunded automatically rather than sitting on our books — that path is built in, not a customer-service promise.
Pricing FAQ
How does UGC campaign pricing compare to a $100 ad slot?
They start at different prices and you pay for different things. An ad slot is a flat $100 for one contest, charged once — the price is certain and the result is not. A UGC campaign starts at $800 and is a ceiling you may never reach: you set a total budget and the most any single video may earn, and money leaves that budget only as videos earn organic views, with everything unspent refunded in full. So the slot costs the same whatever it delivers, while the campaign's cost tracks what it delivers. There is no platform fee, subscription or agency margin on either.
Do I pay UGC creators up front or only for views?
Only for views — but the money is committed up front. Your budget is held when you publish the campaign, so a creator can see the money is really there before spending an afternoon filming, and it is released only as individual videos earn organic views, 14 days after each one is posted. Views from paid promotion are excluded, off-brief videos earn nothing, and anything the campaign never pays out comes back to you in full.
How much does a B2See ad slot cost?
One flat $100 for one ad slot in one contest, charged once to the card saved in the desktop app at the moment you reserve. No bidding, no CPM rate, no daily budget, no monthly platform fee.
Is there a minimum spend or a daily budget on an ad slot?
No daily budget, and $100 is both the price and the minimum. The slot is the unit you buy rather than a pool of spend that drains, so you never set a daily budget and never top up mid-flight. A UGC campaign works differently: you set its budget, and it starts at $800.
What does the $100 actually get me?
One 30-second video slot in the in-app ad rotation for the contest you reserved, a destination link carrying a per-slot tracking tag, and the free desktop app showing live analytics: plays, verified full watches, skips, clicks, click-through rate, completion rate, tickets granted, plus hourly and audience breakdowns.
Do I have to sign a contract or talk to a salesperson?
No. No term commitment, no insertion order, no agency. Download the Windows app, upload a video, save a card, reserve a slot. An optional auto-renew setting will hold the next contest's slot if you want it.
Why a flat fee instead of an auction?
An auction sorts advertisers by budget. A flat fee sorts them by creative. Every advertiser pays the same $100, and the in-app ranking applies a rotation weighting of roughly 1–20% to the top half of performers — switched off for the first 24 hours of a contest so nothing is boosted on noise.
What is not included in the $100?
Creative production (you supply the finished video), any guaranteed number of impressions or clicks, purchased audience targeting, and custom surveys, which are billed separately. A UGC campaign is also priced separately — you set its budget.
How much do custom surveys cost?
$20 per pack of 100 completed responses — $0.20 each — billed separately from ad slots and shown in the app before you buy. Invalid sessions caught by the logic traps are re-served free rather than charged to your balance.
Why are the slots limited?
Purchasable slots are capped at one per 200 players, counted when the contest opens and locked for that contest’s run, so supply is tied to audience size rather than a sales target. Players who join mid-contest count toward the next contest. It is also one slot per account per contest. Unsold slots run house ads.
Is there a Mac version or a web dashboard?
There is a web version. The B2See console runs as a free Windows desktop app or in any browser at luckincorporated.com/app, with the same account either way. A dedicated macOS app is not yet available, so Mac users run it in the browser.
Where does my $100 go?
Half of the ad revenue is locked into the player cash prize pool at the start of each contest, with a $100 floor per contest. That is why players opt in to watching — finishing your ad earns them an entry into the draw for that pool.
Can I target a specific audience?
Not as a purchased segment. You buy a slot in the rotation and the app reports an audience breakdown of who actually watched, alongside hourly activity. It is measurement after the fact rather than targeting before it.
Can I be charged more than $100?
Not for a slot. The price is set server-side and the app cannot submit a different figure, availability is checked before the card is charged, and a charge that cannot be turned into a slot is refunded automatically. Survey packs are the only other chargeable item, and you buy those deliberately.
Are there other B2See products I can buy?
Ad slots, survey completion packs and UGC campaigns on the Impressions exchange are what you can buy today, all from one login and one balance. Ad slots and survey packs have the fixed prices above; a UGC campaign is priced by the budget you set, from $800 up, and is covered in its own section on this page. Anything that ships later will have its price published here.
Keep reading
The overview: what the platform is, who watches, and why the model works.
Upload to rotation to analytics — the whole path, step by step.
Chance Infinite: why players choose to watch your ad in the first place.
The current prize pool, live — the pool your ad spend feeds.
Get the app, see the slot count, decide
The desktop app is free and shows you live slot availability before you spend anything. The $100 is only charged when you reserve.
Free Windows desktop app; macOS not yet available. $100 per ad slot per contest, charged once at reservation. Survey completion packs are priced separately in the app. Prices shown are current at time of publication and are always displayed in the app before purchase.