What a UGC campaign exchange actually is
User-generated content — UGC — is marketing made by ordinary people rather than by an agency. It works because it does not look like an ad. The problem has never been whether it works; the problem is the matching. A business that wants twenty creators has to find them, vet them, negotiate twenty rates, and chase twenty deliverables. A creator who wants brand work has to pitch cold and hope.
An exchange removes that middle. Businesses publish what they want and what they will pay. Creators pick what they want to make. The price is not negotiated per creator — it is set by the campaign, and what any one video earns depends on how it performs. Both sides show up to the same board, and the matching happens by choice rather than by outreach.
Concretely: a campaign is a brief, a total budget, and a maximum any single video may earn. A creator picks it, posts to their own YouTube or TikTok channel under their own name, and fourteen days later their share of that budget settles. There is no follower minimum, because pay is tied to views rather than to audience size. Two rules keep the number honest — payment counts organic views only, and every submission is checked against the brief before it can earn anything.
One exchange, two sides
The same campaign looks different depending on which side you stand on. Here is the shape of each — then pick your side and read it in full.
If you make content
Get paid to post about brands you'd actually post about.
Each one shows the brand, the brief, the budget still available, and the most a single video can earn. No follower minimum.
Make what the brief asks for, or post footage the brand supplied. It goes up under your own name, on YouTube or TikTok. You never hand over your account.
Fourteen days later the views are read and 80% of what your video earned settles to your wallet. Withdraw to your bank through Stripe.
The whole creator side, in detail:
The full creator walkthroughIf you have a business
Commission creators to market you, without hiring an agency.
Describe your business and what you want conveyed. That one brief is what every interested creator works from — not twenty separate conversations.
Choose the total and the most any one video can earn, so a single post can't drain the campaign. The budget is held up front and released only as videos perform.
No sourcing, no casting calls, no per-creator rates, no retainer. Every submission is checked against your brief, and unspent budget is refunded in full.
The whole business side, in detail:
The full campaign walkthroughWhere the exchange lives
Impressions is the second half of the Luck Incorporated advertising side. The first half is B2See, which sells video ad slots inside Chance Infinite, our free sweepstakes app, at a flat $100 per contest. Impressions is the opposite motion: instead of putting your video in front of our audience, creators take your message out to theirs.
Creators browse and submit in the Impressions app. Businesses run campaigns from the same B2See console they use for ad slots and surveys — one login, one balance.
Questions people ask
What is a UGC campaign exchange?
It is a marketplace with two sides. Businesses post a campaign: what they sell, what they want said about it, and how much they will pay in total. Creators browse those campaigns, pick one, make a video about the brand, and post it to their own social channel. The creator is paid from the campaign budget based on the organic views the video earns. Nobody negotiates a rate, and neither side has to find the other first.
How do the two sides of the exchange connect?
A business publishes a campaign from the B2See console: a brief, a total budget, and a maximum any single video may earn. It appears in the Impressions app, where creators pick the one they want. The creator posts to their own YouTube or TikTok channel, and fourteen days later the view count is read and their share of the budget settles to their wallet.
What stops someone buying fake views to get paid?
Payment is calculated on organic views only. The platform's own traffic-source breakdown is read alongside the view count, and views that came from paid promotion are excluded from the payable total. Engagement patterns and the shape of a video's view growth are checked as well, and anything suspicious is frozen for human review before money moves.
What does the exchange cost each side?
Creators keep 80% of what a video earns and Luck Incorporated keeps 20% — the only cut on the creator side. Withdrawals go to the creator's bank through Stripe, a flat $2 processing fee in any month they withdraw. Businesses pay the campaign budget and nothing else: no platform fee, no subscription, no agency margin, no close-out fee. Unspent budget is refunded in full, and the smallest campaign is $800.
Which platforms does the UGC exchange support?
YouTube and TikTok at launch, with Instagram and X planned after. You connect the channel you already post to; you do not create content on a Luck Incorporated platform or hand over your account.
Is the UGC Campaign Exchange available yet?
Yes — the exchange is open. Businesses create and fund UGC campaigns today in the free B2See console for Windows, alongside the ad slots and surveys sold there. Creators browse campaigns and submit through the Impressions app for iOS.
Side-specific questions are answered on each side's own page: for creators and for business.
Pick your side of the exchange
iOS first · United States, 18+
Free Windows app · macOS not yet available
The UGC Campaign Exchange is open — campaigns run from the B2See console alongside ad slots and surveys. The Impressions creator app for iOS is on the App Store.