Commission real creators. Pay only for the views they earn.

The headline product: UGC campaigns on the Impressions exchange

Commissioning creator content usually means finding people, negotiating a rate with each one, and paying up front for deliverables you hope will perform. A UGC campaign inverts all three: creators come to you, the terms are set once, and money moves only when a video actually earns views.

1. Write one brief. Who you are, what you sell, and what you want a creator to get across. Every submission is later measured against it — in the footage and in the audio — so off-brief videos earn nothing.
2. Set two numbers. The total budget, which is the absolute most the campaign can ever cost you, and the most any single video may earn, so one viral post cannot drain the campaign. The budget is held up front so creators know the money is real.
3. Creators choose your campaign. They see your brand, brief, remaining budget and per-video ceiling on the exchange, and post their video to their own YouTube or TikTok channel — under their own name, where it keeps living after the campaign closes.
4. Pay for views that were real. Fourteen days after posting, the view count is read from the platform alongside its own traffic-source breakdown: views from paid promotion are excluded, suspicious growth is frozen for human review before money moves, and the video's share of your budget settles. Whatever the campaign does not spend is refunded in full.

The full walkthrough — including exactly what a submission has to survive before it costs you anything — is on commissioning UGC creators.

The second product: an ad slot inside Chance Infinite, unlike ads anywhere else

As of 2026, the reported minimum daily budgets on those platforms vary a lot by platform, country and campaign objective, and they get revised. TikTok's ads manager, for example, has commonly been reported to require roughly $50 per day at the campaign level and around $20 per day per ad group; Meta's reported floor is far lower, in the region of a dollar a day for some objectives; YouTube runs on Google Ads bidding with no single published minimum. Treat all of those as approximate and check each platform for its current figures — the point here is not the number, it is the shape.

B2See has no auction to lose, no bid to tune, no daily budget to babysit and no minimum spend. The price is $100. That is the entire commercial relationship.

Competitor figures above are described in structural terms on purpose. Where a number is given it is approximate, reported rather than quoted, current as of 2026, and subject to change by the platform.

Why people actually watch your ad

This is the part worth understanding before you spend anything, because it is the whole reason the model works.

Chance Infinite is a free sweepstakes app. Players earn entries — tickets — into a recurring real cash prize draw. One of the ways to earn a ticket is to watch an advertisement, and the ticket is only granted when the video is watched all the way to the end. Nobody is force-fed your ad: the player taps to start it, because finishing it is worth something to them.

Read the player side of that mechanic in plain language on the free sweepstakes app page.

What you get for the $100

1. A slot in the ad rotation for one full contest. Contests run about 30 days, back to back. Reservations are charged one contest ahead, so you are booking the next contest that starts.
2. Your video, as you made it. Drag in an MP4 or MOV up to 30 seconds. Longer files are rejected at upload. There is no creative-services upsell.
3. Interest-matched delivery. Ads are matched to players using in-app interest signals rather than served blind, so the rotation is not purely random.
4. The free desktop console. Reserve the slot, upload the creative, and read the numbers below — all in one Windows app, at no extra cost.

The analytics, specifically

Every panel in the console has an honest empty state. Before events flow, it says "No Data" — it does not draw you a plausible-looking curve. Internal test accounts are excluded from the counts.

Ask the audience directly: custom surveys

Ad slots are not the only thing in the app. You can also write a custom survey and put it in front of players: ten questions, four options each. Completions are bought in packs of 100 for $20 per pack — twenty cents a completion — separately from the $100 slot.

• Hidden logic-traps are mixed into every session to filter out bots and box-checkers.
• Invalid sessions are re-served free and never decrement your balance — you pay for real answers.
• Results come back in the same console: per-question breakdowns, completion ring, and timeline.

Slots are limited — here is exactly how

"Limited slots" usually means "we would like you to hurry." Here it means something specific and checkable: one purchasable ad slot opens for every 200 players, and the number is locked once a contest starts. Supply is tied to audience, not to a scarcity dial.

The practical effect is that a slot is never oversold to make inventory look full. If the slots for the upcoming contest are gone, the app refuses the reservation instead of taking your money, and you can reserve when the next contest opens. It also means each slot competes with a small, known field rather than an unbounded one.

Getting started, end to end

1. Download the free Windows app and create your advertiser account.
2. Add a payment method. Card details are handled by Stripe; the slot is charged as a single $100 payment when you reserve.
3. Upload your video — MP4 or MOV, up to 30 seconds — and set the link players land on when they tap through.
4. Reserve the slot for the next contest, if one is available.
5. Watch it run. The console updates while the contest is live. Nothing renews unless you reserve again.

The longer walkthrough, with what each screen does, is on how B2See advertising works. The full cost breakdown, including surveys, is on B2See pricing.

Advertiser FAQ

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