What Impressions – UGC Exchange is
Impressions – UGC Exchange is a free iOS app for video creators, made by Luck Incorporated. You browse paid campaigns posted by businesses, make a video for the one you want, post it to your own YouTube or TikTok channel, and get paid out of that campaign's budget on the organic views it earns.
Why the app asks to connect your YouTube channel
Connecting is optional and only comes up when you choose to submit a YouTube video. Tapping Connect YouTube asks Google for a single read-only permission, youtube.readonly, and the app uses it for exactly three things:
Confirm the channel is yours. So a submission is tied to you, and nobody else can claim your video.
List your own uploads. So you can pick the video you want to submit, rather than pasting a link.
Read the view count on the video you submitted. Once at submission and again 14 days later, to work out what you are owed.
That is the whole list. The app never posts, edits, deletes or changes anything on your channel, and it never reads anyone else's. Your Google access token is kept on your iPhone and is not stored on our servers. You can disconnect from the Profile tab whenever you like, and deleting your account releases the channel so you can link it somewhere else.
The full detail is in the privacy policy.
Brand work without the part where you beg for it
The normal way a creator gets a brand deal is outreach. You find the company, find the right person, send the email, attach the media kit, and wait. If anyone answers, the conversation is about your follower count, because that is the only number a stranger can price you on. Accounts below whatever line that company drew get nothing, however good their videos are.
An exchange inverts that. Businesses publish what they want made, how much they will pay in total, and the most any single video can earn. Those campaigns sit on a board. You read them, you pick one, you make the video. There is nothing to apply for and nobody to convince first. The company does not have to have heard of you, and you do not have to have heard of them until the moment you open the brief.
What you are paid on is the part that was always the actual work: whether people watched. That is the whole trade. If you want to see it from the other side of the table, the business side is here, and the exchange overview covers both at once.
How it works, start to paid
Four steps. Nothing is hidden behind an application, and every number that decides what you can earn is visible before you commit a single hour to filming.
Every live campaign shows you the brand, the brief, the total budget still available, and the maximum any one video is allowed to earn. The brief is the business explaining what it is and what it wants conveyed. You read all of that before you accept anything, so you know the ceiling and the subject going in. There is no follower minimum to browse or to accept, no application, and no waiting to be discovered. Some campaigns are a different shape: instead of asking you to film, they hand you footage the business already produced, for creators who would rather distribute than shoot. The campaign says which kind it is before you accept it.
The brief tells you what the business is and what it wants conveyed. Working within it, the making is yours — your format is the reason a business is on an exchange rather than in an agency edit bay. The one hard requirement is that the brand's message genuinely lands in the video, and that is checked in both the footage and the audio before anything can earn. Content that does not actually address the brief earns nothing, and close calls go to a human reviewer rather than being decided by an algorithm.
The video goes up on your YouTube or TikTok, under your own name, and it stays up. You are not uploading into somebody else's app, you are not publishing to a brand's account, and you never hand over your login. The post is yours: your handle on it, your comments, your audience, and it keeps counting as your work long after the campaign closes. The view count that decides your pay is read from the platform itself, on your own post — you are never asked to report your own numbers.
Fourteen days after posting, the view count is read from the platform and your share of the campaign budget settles to your wallet. Fourteen days is there because a video is not finished the day it goes up; a post that finds its audience in week two is paid for week two. You keep 80% of what your video earned. From your wallet you withdraw to your bank through Stripe whenever you want.
A campaign's budget is held up front by the business and released only as videos perform. You are not invoicing a company and hoping it pays in sixty days. The funds behind the campaign you accepted were committed before you ever opened the brief.
Why pay is tied to views instead of a flat fee
A flat fee is a price on your follower count. It is agreed before anyone knows whether the video works, which means it has to be guessed, and the guess is made from the only evidence available in advance: how big you already are. That arrangement quietly does two things to you. It locks small accounts out entirely, and it caps the accounts it lets in — if your video goes further than anyone expected, the fee does not move, and the upside belongs to the brand.
Paying on views prices the video instead of the audience. A small account that makes something people actually watch is paid the same as a large account with the same result. Nothing about your channel has to be impressive before you start; the work has to be good, and if it is, the number goes up on its own. There is no rate to negotiate, so there is no negotiation you can lose because you did not know what to ask for.
It is not unlimited, and pretending otherwise would be dishonest. Every campaign sets a maximum any single video can earn, and that ceiling is on the campaign before you accept it — a business needs to know one post cannot swallow the budget, and you need to know what the top of the range is. You see both numbers, the total budget still available and the per-video maximum, in the same place you see the brief.
What it costs you, plainly
Three lines, and they are all of them. If you ever read a fourth somewhere, it is not ours.
No fee to sign up, no fee to browse campaigns, no fee to accept one, no fee to submit a video. There is no subscription and nothing to buy before you can start.
Of what a video earns, 80% is yours and Luck Incorporated keeps 20%. That 20% is the only cut on the creator side — there is no separate platform fee stacked on top of it, and no agency taking a slice before you see the number.
Withdrawals go to your bank through Stripe with a flat $2 processing fee in any month you withdraw. It is never charged more than once in a month, and it is never charged in a month you do not withdraw. It is a flat amount, not a percentage, so it does not scale with what you take out — letting earnings gather and withdrawing less often costs you less.
What protects an honest creator
Fraud controls usually get explained as something that protects the brand. On a pay-per-view exchange that is only half true, and the other half is the half that matters to you. A campaign has one budget. Every dollar paid out to a video with bought views is a dollar that leaves the same pool the honest videos in that campaign are paid from. Somebody who buys traffic is not stealing from a company that will not notice — they are taking it out of the creator working beside them.
So the checks below are creator protections first. They are the reason the number attached to your real views means anything.
The platform's own traffic-source breakdown is read alongside the view count, and views that came from paid promotion are excluded from the payable total. Boosting a post does not boost the payout.
Engagement patterns and the shape of a video's view growth over time are checked. The check looks at the trajectory rather than only the number at the end of it, and anything suspicious is frozen for human review before money moves.
Every submission is checked against the campaign brief, in the footage and in the audio, before it can earn anything. Off-brief content earns nothing, and borderline cases go to a human reviewer rather than an algorithm.
The practical version, if you are honest: make the video the brief asked for, put it up, and leave the promotion budget alone. Say what the brief needs said, out loud and on screen, and you are inside the lines. The hold exists for traffic that does not look real, not for videos that underperform.
It stays your channel
You post under your own name, on the account you already built, and the video stays up. You never hand over your login, and you are not making content inside a Luck Incorporated app for a Luck Incorporated audience — you connect the channel you already post to, and everything lives there. The subscribers a good video brings in are yours, and the post stays on your channel.
YouTube and TikTok are supported at launch. Instagram and X are planned. Impressions is United States, 18 and over.
If you are wondering where the campaigns come from: businesses create them in the B2See console, which is the same place they buy the other things Luck Incorporated sells — video ad slots and surveys inside Chance Infinite, our free sweepstakes app. That side of the business puts a brand's own video in front of our audience. Impressions runs the opposite direction: you take a brand's message out to yours.
Questions creators ask
How do I get paid to make UGC videos?
You browse the open campaigns, pick one, make a video for that brand, and post it to your own YouTube or TikTok channel. Fourteen days after you post, the view count is read from the platform and your share of the campaign budget settles to your wallet. You keep 80% of what your video earns, and you withdraw from your wallet to your bank through Stripe. There is no rate to negotiate and no pitch to send, because the campaign sets the terms before you accept it.
Do I need followers to get paid for UGC?
No. There is no follower minimum to browse campaigns or to accept one. Pay is tied to the views a video earns rather than to the size of your audience, so a small account with a video that performs is paid the same as a large account with the same result.
When do I get paid after I post?
Fourteen days after the video is posted. That is when the view count is read from the platform and your share of the campaign budget settles to your wallet. From there you can withdraw to your bank through Stripe whenever you want.
Does it cost anything to join or submit a video?
No. Joining costs nothing and submitting costs nothing. The only cut on the creator side is the 20% Luck Incorporated keeps of what a video earns, plus a flat $2 Stripe processing fee in any month you withdraw to your bank — never more than once in a month, and never in a month you do not withdraw.
Do I have to film the video myself?
Usually yes, because that is the point of user-generated content. Some campaigns instead supply footage the business already produced, for creators who would rather distribute than film. The campaign says which kind it is before you accept it.
Do I have to hand over my account or let the brand post for me?
No. The video goes up on your own YouTube or TikTok channel, under your own name, and it stays there. You never hand over your account, and you are not uploading into somebody else's platform.
Do paid promotion or boosted views count toward my pay?
No. Payment is calculated on organic views only. When the view count is read, the platform's own traffic-source breakdown is read alongside it and views that came from paid promotion are excluded from the payable total. Engagement patterns and the shape of view growth are checked as well, and anything suspicious is frozen for human review before money moves.
What happens if my video does not get many views?
You are paid on the views the video actually earns, so a video few people watch earns little. Joining and submitting cost nothing, the video stays on your own channel under your own name, and you are free to pick another campaign and make something else.
Is Impressions open for creators yet?
Yes — the exchange is open, with no follower minimum and nothing to apply for. Creators work from the Impressions app — iOS, on the App Store now. Impressions is United States, 18+.
Creators work from the Impressions app
Browse campaigns, submit, and get paid in one place. It is iOS first, and it is on the App Store now.
I make content
Pick a brief, post to your own channel, and get paid 80% of what the views earn.
iOS first · United States, 18+
Turns out you have a business
If you want creators making content about you instead, that side of the exchange has its own page.
Campaigns run from the free B2See console
Want both sides on one page? Read the UGC Campaign Exchange overview.
The UGC Campaign Exchange is open — campaigns run from the B2See console alongside ad slots and surveys. The Impressions creator app for iOS is on the App Store.